DSF Annual Meeting 5 November 2025 – registration is open!

The 2025 DSF Annual Meeting’s theme is: Catalysing Change: Unlocking the Power of Behaviour for a More Sustainable Dairy Sector. Change isn’t just part of sustainability, it is sustainability. Every action we take, every goal we set, hinges on one thing: the willingness to change.

As individuals, we weigh evidence, emotions, and values before choosing to shift our behaviour. But in our industry roles, we don’t just change ourselves we influence colleagues, suppliers, and farmers too. That makes understanding the science of behaviour change not just useful, but essential.
With approximately 133 million dairy farmers around the world, each with unique motivations, creating lasting impact demands tailored, thoughtful approaches to change.

This year’s DSF Annual Meeting is online on November 5th 2025 (noon to 15h00 UK time) and will explore how we drive meaningful transformation across the dairy value chain. We’ll share lessons from the field about what’s worked, what hasn’t and dive into the behavioural insights that underpin successful change programs.

Guest input: Professor Dan Ariely, renowned behavioural economist from Duke University, will share his cutting-edge research and real-world experiences helping companies design change that sticks. Challenging our thinking on how we drive change in others.

Join us as we delve into the psychology of motivating change and learn how to catalyse change that lasts.

Make sure you get the date and link to join the meeting in your diary by registering now!