World Milk Day 2024

There were a record number of engagements for the 2024 World Milk Day campaign, which took place on June 1st.

With contributions from more than 100 countries from Australia to Zimbabwe, social media posts connected to the campaign received a record 2.7 million engagements and more than 924 million impressions.

Campaign highlights included:

• A Guinness World Record event in Armenia with 7,469 people drinking milk simultaneously.
• Many photo- and video-focused campaigns that featured farmer videos, selfies with cows, milk moustache contests and more.
• Several paid campaigns that kicked off on World Milk Day, with most focusing on the nutritional benefits of dairy and dairy products.

Download the full report of the WMD results, which also contains many of the highlights of the campaigns.